The 2024 Ford F-150: Unveiling New Features and Innovations

2024 Ford F-150 with Smart Tailgate

If you've ever wondered whether the Ford F-150 could get any better, the 2024 model is here to prove it can. Much like Oprah continually reinventing herself, this beloved truck keeps evolving, and the list of its capabilities keeps growing shorter. In this article, we'll delve into the exciting upgrades and innovations that make the 2024 Ford F-150 a standout choice.


A Fresh Detroit Debut


The Detroit Auto Show witnessed the grand unveiling of the 2024 Ford F-150, showcasing a fresh, more rugged appearance. With signature headlights, a workbench-like tailgate, and a host of new ownership benefits, it's clear that Ford is committed to staying ahead in the competitive market.


For 2024, the F-150 boasts a revamped front and rear. The rugged grille is now framed by the iconic F-150 headlights, while the tailgate is complemented by new taillights that elegantly sweep downward.


PowerBoost Hybrid Engine Takes Center Stage


One of the most significant updates is the enhanced commitment to the "PowerBoost" hybrid engine. Ford aims to double its sales by offering it at the same price as the EcoBoost. This means a $1,760 savings, improved fuel efficiency (22 MPG in the EcoBoost vs. 24 MPG in the PowerBoost), and a power boost of 30 HP (400 HP in the EcoBoost vs. 430 HP in the PowerBoost). And these are just some of the seven engine choices available, ranging from the economical 2.7L EcoBoost to the supercharged V8 in the Raptor.


2024 Ford F-150 with Smart Tailgate

More Pro Features, Including the Smart Tailgate


The innovations introduced in the F-150 Lightning now find their way into the gas-powered F-150, starting with the ProAccess tailgate. This redesigned tailgate now functions as a built-in workbench, complete with a power station providing up to 7.2kW of power. Outlets are conveniently located at the outer right corner of the truck bed, making them easily accessible. Additionally, the tailgate folds down or swings out for hassle-free access, and an in-bed storage box keeps power cords organized. A pull-out step facilitates easy entry into the truck bed. These features, while not entirely new, have been updated and synchronized for improved functionality.


Trailering Made Effortless


With a towing capacity of up to 13,500 lbs., Ford has enhanced its Pro Trailer backup assistance system. Using cameras and radars to align the hitch with the trailer, connecting the trailer to the hitch is now as simple as pressing a button. Ford's trailering system can also measure the trailer's tongue weight, reducing trailer sway, and the onboard scales help drivers accurately assess the payload.


A Tech-Savvy, Intelligent Truck


Ford has introduced Blue Cruise, a hands-free driving system for mapped, limited-access highways, and a head-up display to the F-150 for the first time. Owners can now track their F-150 using data from the truck, providing enhanced security during long drives or when towing a heavy trailer.


More for Ford's Most Popular Models: Tremor and Raptor


Listening to feedback from Tremor and Raptor owners, Ford has updated these models for more off-road capability. The Tremor now features a unique front grille, a front light bar for better visibility, the capability for a 12,000-lbs. winch, and a front brush guard. The Raptor received upgrades like new Fox shocks, a terrain management system with seven drive modes, a "rebound control" system for desert off-road courses, 37" tires, front tow hooks, trail control, and one-pedal drive.


2024 Ford F-150 with Smart Tailgate

Even More Standard Safety Features


Ford is increasing the number of standard safety features in the F-150, including a trailer hitch, a larger gas tank, and advanced safety features like pre-collision assist with automatic braking, lane keep assist, blind-spot information, and cross-traffic alert. Automatic software updates will improve connectivity through FordPass, Sync4 function, and navigation.


Ordering your updated, smarter, and stronger 2024 Ford F-150 will be simpler than ever before, thanks to Ford's streamlined build and order process. Get ready to experience the future of trucking when it arrives in dealerships early in 2024.


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